David Kelley - Human Centred Design

David Kelley: Human Centered Design

Designers have moved away from designing a product or object and just unveiling it to the public and client, they have come to realize that there is more to design than that. Design has progressed to a point were products are designed to an audience so that they may understand how to use it and the message the product is trying to convey. This happens on an emotional level, such as feelings that the product can give you?, and a physical level, can the product be easily used?

Designers are focusing more on the interaction between the client and the product instead of just the product itself. This has been done by including questions like, how does the user interact with the user? Did the message get across?
This new train of thought is pushing the design world away from just designing a product for a job or purpose but to design a product for a person for a job or purpose.
David kelley’s video ‘the future of design is human centered’ shows us the audience what we are missing out on in products through touching, feeling and interacting. He goes on to explain that these things can be accomplished by designer building in behavior or personality into there products.

This video is a must watch for designer development as it shows with evidence the direction that design is taking us and designers are heading. This would make human centered design in future projects a great reference when designing something new for a client.