Tuesday, October 13, 2009

Seymour Powell: Designing Dream Machines

Richard Seymour along with Dick Powell show and discus the steps throughout an entire design process which an industrial designer must become familiar with. The process starts from the initial concept and on to the implementation of the idea to a design. They also discuss the various parts in the process in which the designer becomes involved.

With in the conceptual stage the designer is forced to begin researching while keeping an open mind to allow for outside of the box thinking. This sort of thinking encourages idea flow and creativeness from the designer, activities like brainstorming in groups help to achieve this by making designers get ideas beyond there individual limitations. Once the individual has got his original idea computers are used to make 2D and 3D rendered images of the product. Although computers are a great tool for design and visual communications Seymour and Powell made it clear that when designing an original concept for a product drawing is still the most powerful way to visually communicate ideas.

Other important habits that the two speakers strongly advise is to constantly refer back to the client and target market, if this is not done by the designer then the product will most likely not be designed for the client and his specific lifestyle but for the designer.
A designer must understand the lifestyle and culture of there client to fully understand the needs of the client there designing for.
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