Rational
The aim of this assignment was to find an issue with a
certain brands packaging and solve the issue stated. The issue that I found was
with the hard to open and use tin cans that products such as ‘Milo’ come in.
The pressed on lid was a chore for small children and the reality of the
situation is that more product is going to end up on the floor or bench then in
the consumer’s cup. The packaging restricted the consumer to using a spoon to
collect and transfer content from packaging to cup resulting in more
opportunity for spilling.
I then set out to provide a solution to the problem of a
pourable system that was kid friendly. While working with this concept I found
that with a pourable system kids would find themselves over pouring and once
again making a mess. So a restrictive pouring system became the focus of my
project.
While completing this project I looked at hand comfort
visual keys for successful communication and an easy opening and closing method
for children. On top of that a design that is eye catching and compliments its
personality and functionality as a marketable product. The solution became
‘CHOC MALT’ a fun and playful formed container designed around its unique
feature, which is also used in such packaging as fuel stabilizers and similar
products. The squeezed partition allows the consumer to completely turn the
container upside-down without all the contents falling out.
The form of this product was creating to complement its
intended use communicating a pouring action with its gentle curved sides. The
slanted top was added to communicate the way in which the product is intended
to be stored, as storing the product upside-down would result in ‘CHOC MALT’
not functioning properly as it is intended too.
Sealing this container also became a slight challenge due to
its shape and purpose, so three layers of fastening tabs for a press on lid and
the introduction of a heat reactive inner seal that fastens itself to the top
of the bottle and the bottom of the cap when introduced to a heated
environment. The .2-.5mm piece of sealer acts as a wedge for the tabs and acts
as a means of tamperproof evidence for the consumer.
Overall ‘CHOC MALT’ is a reasonable and functional solution
to the above problem statement that would be a successful product in the
chocolate malt/milk market.
This is a good problem to work with. The design differentiates from other competing products, with the shape and function being its main strengths. I think the poster needs to show how the product works though, maybe user instructions or a diagram showing the technical side of the function.
ReplyDeletei find that your product is really good. it eliminates spillage from the container when filling a cup. the removable lid is also really good, sealing the container is an easy task now and does not require and special force of removal technique. the curved container also makes it easy to pour eliminating a need for a spoon to remove the contents. really good product though something i would buy.
ReplyDeleteSpilled Milo is always a problem when my nieces are around and you have a very good solution to the situation. At first glance I thought the indent on the side was a content level indicator, but I see it separates the two compartments within the bottle. Maybe it could do both?
ReplyDelete